Nielsen Academic Program

The Nielsen Company has a long history of embracing innovation in consumer research, audience measurement, and the development of cutting-edge measurement technologies.  Since Arthur Nielsen Sr.’s procurement of the Audimeter, the first electronic measurement device, in 1936, our engineers and researchers have received numerous patents in their pursuit of excellence.

Nielsen Academic Program offers eligible academic institutions and individuals a wide variety of formalized collaboration opportunities.  These include everything from consulting opportunities, assistance with curriculum design to financial support in the form of research and dissertation grants, as well as intellectual property licensing.

By collaborating with The Nielsen Company, participants will enjoy:

• Being involved in advanced research and gaining access to state-of-art facilities
• Licensing innovative technologies and merchandising research ideas
• Accumulating industry experiences for participating faculty members
• Receiving financial support from The Nielsen Company