Abhik leads the consumer packaged goods (CPG) industry group in Middle East, North Africa and Pakistan. He is also Managing Director for Morocco, Tunisia and Algeria. Furthermore, he oversees the Retail Measurement Services (RMS) commercial business in the Middle East, North Africa and Pakistan markets.
Abhik has a post graduate degree in management and has more than 20 years of experience in marketing and marketing services across geographies, both on the client and agency side of the business. He has spent over 12 years working for the Middle East, North Africa and Pakistan markets in various capacities.