Alain Couttolenc leads the Marketing Effectiveness Practice across Europe. In this role, he helps clients gain a better understanding of their marketing content and the reach, resonance and reaction of their campaigns. Alain also helps clients understand the effectiveness of their marketing efforts.
Prior to this role, Alain led Europe’s Media Business across 27 countries as well as the business’ integration with Nielsen’s consumer business.
Alain holds a B.A. in Economics from the Universidad Iberoamericana and he earned a Marketing and Strategy Executive Scholars from the Kellogg School of Management at Northwestern University.