Armando was named Nielsen Mexico and Puerto Rico and Nielsen IBOPE Mexico and Dominican Republic General Manager in 2015, leading one of the most important Watch businesses in the region.
With a 15 year career at Nielsen, Armando has served as local and regional commercial leader. Before he was named General Manager, he led the commercial Retail Services and Consumer Panel Regional teams.
He was in charge of opening Nielsen Peru, fostering long lasting relationship with clients and strengthening the company’s brand.
Armando has a BA in Communication for the Universidad Intercontinental in Mexico City.