Brian J. Lane is Senior Vice President, Nielsen Digital Agencies North America. In this role, he oversees Nielsen Agency Planning and a Competitive suite of solutions including Interactive Market Systems and LNA Magazine Service. Appointed to the role in 2012, Brian is also responsible for sales of Nielsen’s online products to ad agencies.
Brian has been with Nielsen for more than 20 years. Starting out as a research analyst, he has held various positions working with national and local clients on both the buy and the sell sides of Nielsen’s media research business. During his national tenure, Brian helped advertisers such as Coca-Cola, Unilever, Pfizer and MCI optimize their advertising effectiveness and better understand the competitive landscape. As VP for Nielsen’s National ratings service, Brian worked with some of Nielsen’s largest broadcast and agency clients. As Senior Vice President of Client Strategy for Monitor-Plus, Brian was instrumental in developing a number of Nielsen products including the roll out of C3 (Commercial Ratings). As SVP of Tracking Services, Brian was responsible for growing this emerging commercial verification and stewardship business.
Brian holds a Bachelor’s of Arts degree in Marketing from Hofstra University and lives in Connecticut with his family.