Craig is Managing Director of Nielsen’s Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience measurement, radio audience measurement, Consumer & Media View and advertising measurement. He is responsible for driving the development of the company’s reach solutions portfolio in SEANAP to help clients understand and harness shifting media consumption habits.
Craig has more than two decades of experience in the media industry, with the last 16 years focused on audience measurement.
Since joining Nielsen in 2006, Craig has held numerous leadership positions within the company internationally across Europe, Africa and Asia Pacific. Prior to his current assignment he served as Managing Director of Nielsen’s Watch business in South Africa, where he led commercial operations for the company’s media and advertising measurement and research, and previously led Nielsen Audience Measurement in Turkey. Prior to Nielsen, he worked as Research Director for Nine Network Australia overseeing all aspects of audience research for the network and served as a founding member of the OzTAM technical committee.
An experienced presenter, Craig has been a featured speaker at industry events around the world, including Advertising Seminars International (ASI) Europe/Asia and Pan African Media Research Organisation (PAMRO) Africa.