Laura leads Nielsen’s Sales Effectiveness Practice and CPG/FMCG Industry Group in Southeast Asia, North Asia and Pacific, where she is responsible for overseeing client engagement and the development of world-class solutions which help drive client growth.
Having joined Nielsen’s graduate program in the UK close to two decades ago, Laura has worked across many of the company’s various business units throughout the UK, Europe and, most recently, in Asia. She has worked with a broad cross-section of clients from the CPG sector, including Pepsi, Unilever, Britvic and Allied Bakeries.
Prior to joining Nielsen Laura worked for a French beauty manufacturer, and as a freelance translator. She holds a BA Hons degree in French from the University of Leicester.