Shaheen Cader is Managing Director for Nielsen Sri Lanka. He joined Nielsen in 2006 as Director, Client Service and was appointed as Managing Director in January 2010.
Shaheen has over 12 years of research experience, as well as work experience in banking and manufacturing. Prior to joining Nielsen he was a Research Director at Lanka Market Research Bureau (LMRB), the first fully fledged research agency that was set up in Sri Lanka.
He holds a Bachelor of Science (Honors) from the University of Birmingham, UK, and a Diploma in Marketing from the Chartered Institute of Marketing (UK).