Vijay Udasi is Senior Vice President for Nielsen India and leads the Sales Effectiveness Practice.
He leads the company’s strategic initiatives that help clients refine their go-to-market strategies to win in a market like India. He is accountable for Nielsen’s business unit covering Retail Measurement & Analytics, Instore execution, Sales Force Activation, and Shopper & Analytics.
Prior to his current role, Vijay was the Client Business Partner for Mondelez India, Heinz, and Unilever at various points.
In his career spanning more than 15 years, clients from across industries such as consumer packaged goods, liquor and durables, have sought his experience and expertise in creating an impact for their business and to win in store. Vijay has also piloted key projects for clients across India on retail audit, higher order analytics, integrating client data in the consumer packaged goods and retail industry.