Radio is remarkably robust as a popular medium of information and entertainment among the people across seven emirates, reaching 93% of the population 10 and older. More than 40 radio stations cater to a diverse audience in a multitude of languages day and night.
While long drive times and radio’s acceptance as a leading source of music discovery fuel the growth of the medium, cultural preferences for older listeners drive listenership during evening and nighttime.
UAE RAM affirms vitality and popularity of radio in the country, which has a highly mobile population with high disposable income, large expat diaspora, growing youth populace and prolific users of internet and smartphones.
Click here to download the Q4 2017 UAE RAM topline report and PwC’s Quality Assurance audit report.