Consumers in the UAE and around the world are displaying burgeoning demand for convenient solutions that can help simplify their lives, with busy lifestyles and rising connectivity playing an increasingly pivotal role in buying decisions, according to a new report by performance management company, Nielsen.
Nielsen has appointed Andrey Dvoychenkov as the new Managing Director for Arabian Peninsula and Pakistan, based in Dubai, UAE. Andrey succeeds Arslan Ashraf, who takes up a new role as Nielsen’s Consumer Insights Leader for Southeast Asia, China, North Asia and Pacific, based in Kuala Lumpur.
Nielsen, a global measurement and data analytics company was recognized for business excellence in the Employer category at the International Business Excellence Awards 2018, held recently in Dubai. The International Business Excellence Awards celebrate business excellence from all around the world and aims to support organizations and businesses as a vehicle for sharing best practice and for promoting continuous improvement, learning and personal development.
United Arab Emirates (UAE) reported a significant improvement in consumer confidence with an index of 118 in the fourth quarter of 2017, which is a six-point increase from the previous quarter and a 10-point increase from the same period in 2016 -- the highest in the region and ranked fifth globally.
Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.
According to Nielsen, 95% of the total UAE population aged 10 and above tuned into radio every week in first-quarter 2018, which is a 2% increase (135,000 listeners) in reach compared to the previous quarter.
Nielsen has announced the launch of SMARTSTORE, a new solution in their Shopper toolkit, which helps retailers and manufacturers get closer to shopper behaviour at the moment of truth and uncover “What's Next”.
In a first of its kind comprehensive analysis into radio audience habits in the UAE, Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide, has found that radio remains exceptionally strong in a constantly shifting media landscape in the country.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced the launch of a new initiative for the broadcast radio industry in the UAE. With the methodology and quality controls being subject to independent verification by PwC, Nielsen will work alongside industry stakeholders to deliver Radio Audience Measurement (RAM), to help redefine the way the industry understand and effectively target radio listeners in the country.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).