Radio Audience Measurement - UAE
Trusted currencies drive investment - investment in quality, investment in marketing - resulting in a stronger uae radio industry for everyone.
GETTING IN TUNE WITH YOUR AUDIENCE IN THE UAE
Your audience is tuned into your channel, but are you tuned into your audience?
Keeping tabs on engagement and reaching a fragmented audience in an ever-evolving media landscape can be challenging. Nielsen, in collaboration
RAM helps radio programmers and brand strategists to use incisive metrics and trends to shape campaigns that boost audience engagement.
This measurable data set is collected using methods perfected in our labs and through extensive fieldwork across all seven emirates.
What Makes RAM a Vital Tool?
Your audience is diverse:
- In the UAE, consumers of radio content are characterized by multiple languages, diverse consumer preferences and changing household profiles.
- Key advertising opportunities exist amongst the UAE population; a population with high disposable income, a large expat diaspora, growing youth populace, and prolific users of internet and smartphones.
- You need proactive strategies that go beyond traditional solutions to make waves in these audience segments.
Take off-air the 'one-size-fits-all' approach
As numerous brands compete for listeners’ fleeting attention, UAE RAM gives you a competitive advantage with a radio currency that is precise, consistent and relevant.
What this means for:
Demonstrate value in an increasingly fragmented media landscape. Our solution equips you with insights for you to segment your audiences with depth and precision, so you can distinguish yourself by highlighting the right audience for your advertisers’ goals—whether it’s a broad demo audience or a tightly targeted consumer segment.
Marketing campaigns that bring unique insights to life with content that instantly connects your brand with radio listeners
With our data you can develop a robust media strategy - find your clients’ audiences - where they are, how diverse their preferences, habits, and behaviors. Design, implement and evaluate audio campaigns that deliver on your clients’ business goals.
What Will RAM Deliver?
Decode Your Audience
UAE RAM monitors key consumer demographics and listening behaviour markers, such as household demography, program ranking, time spent listening to each station, device used for listening, place of listening, station loyalty, and movement across stations and networks.
New Age Measuring Method
Formed on a foundation of a strong Establishment Survey to determine the population characteristics, UAE RAM applies a hybrid 7-day diary method – combining both paper and mobile diary options.
Technique: Face-to-face and computer-assisted personal interviewing (CAPI).
Result: Resourceful and relevant background information including household demography, income and occupation, product ownership and salary brackets.
7-Day Radio Listening Diary
Our proprietary ‘7-Day Diary’ approach capture specific and individual radio-listening habits.
Technique: Self-completion diary from face to face recruitment
Result: Nuanced data set on stations listened to and how often , breakdown of all stations within 15-minute intervals, place where listener was tuned into the radio, device used for listening and other key metadata.