Megan Clarken is Nielsen’s President, Product Leadership, leading our global Marketing Effectiveness Practice and Watch products. She was appointed to this role in February 2016.
Since joining Nielsen in 2004, Megan has held numerous global executive positions. Most recently serving as Executive Vice President, Global Product Leadership, she led the global team responsible for product strategy, development and management of Nielsen’s leading measurement products for television, digital and cross-platform content and advertising. She has been instrumental in conveying our Total Audience initiative, which aims to reflect the total audience of content and ads across all screens and to provide like-for-like metrics for digital and video.
Megan’s previous roles at Nielsen include Managing Director of Media Client Services in Asia Pacific, Middle East and Africa and Managing Director of Nielsen’s digital businesses across the Asia Pacific Region. She also held senior roles managing the company’s digital analytics product portfolio.
Prior to Nielsen, she held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and ninemsn in Australia.
Originally from New Zealand, she currently lives in New York.