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Featured Insights

  • Markets and Finances | 04-04-2018

    Understanding What's Next to Succeed in Vietnam

    Vietnam's economic growth is expected to thrive in 2018 and consumer optimism is high. And understanding where your next growth opportunities in Vietnam has never been more critical in today's rapidly changing business environment.

  • Global | 06-03-2018

    Webinar: What's Next Starts Now (Asia Pacific)

    Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating environment.

  • Digital | 13-02-2018

    Mobile Gains Ground in Digital Ad Campaigns Across Southeast Asia

    The Nielsen Digital Ad Ratings Benchmarks report, which accessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that in the first half of 2017, more than nine in 10 (93%) digital ad campaigns leveraged mobile and mobile achieved an on-target reach equal to or higher than digital or desktop benchmarks for all but two reported age benchmarks.

  • 02-04-2018

    With Consumer Confidence Up Last Year, 2018 Shows Promise for Global Product Companies

    2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.

  • 02-04-2018

    Quarter By Numbers: Q4 2017

    Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.

  • 30-11-2017

    Webinar: What's Next in E-Commerce

    In this webinar, we explored the market drivers and nuances, latest consumer behaviours and fundamental factors behind the future of e-commerce to help you understand what it takes to win the battle of the online basket.

  • 01-11-2017

    Succeeding in E-Commerce

    Retail e-commerce is an underutilized channel that is about to change rapidly. Discover what the key forces are in winning in this fast changing market environment.

  • 01-11-2017

    Grocery E-Commerce Sales Growth Set to Eclipse Offline Within the Next Five Years

    Growth in the online FMCG sector is outpacing offline FMCG, with e-commerce sales set to surpass traditional retail sales within the next five years.

  • 26-06-2017

    Perspectives: Food Shopping Gets Even More Convenient

    While unexpected by many, the Amazon-Whole Foods linkage highlights just how profoundly consumer expectations are changing with regard to food and beverage shopping—and will continue to do so moving forward.

  • 30-03-2017

    Breaking Borders: How Pacific Companies can Tap into the Buying Power of the Chinese Consumer

    China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable incomes leading the charge.

  • 13-01-2017

    What's In Store for Online Grocery Shopping

    Digital has disrupted a whole host of interactions, including the way we watch video content and the ways we communicate with friends and family. The way we shop is no exception.

  • 13-01-2017

    The Connected Category Story: Durables Dominate, But Consumables Gain Traction

    Not surprisingly, online shopping is pervasive among the growing online population. But when it comes to buying online, category dynamics are fluid and evolving.

  • 18-10-2016

    Digital Deposits: Mobile Banking Around the World

    Though mobile shopping habits are on the rise, there’s certainly a method to the madness, as global consumers are also using digital tools to monitor their spending and manage their finances.

  • 11-10-2016

    Device and Conquer: Global Consumers Let Their Fingers Do the Shopping

    Among global respondents, 74% say they appreciate the freedom of being connected anywhere, anytime, and 70% strongly or somewhat agree that their mobile device has made their life better. This constant connectivity has not only changed the way we keep in touch, but also the way we shop, bank and pay for goods and services.

  • 09-06-2016

    Webinar: Asia 2020 – Is Your Business Model 'Future Proof'?

    Are you progressing, prepared or pessimistic about the future? Can you see around the next corner? Is your business model ready to navigate ubiquitous change?

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