In this webinar, we looked at where consumption growth will come from in ASEAN over the next 10 years? And what are the factors that will lead to consumption take-off points as well as where are those bubbles of growth among 700 urban centers in Southeast Asia.
Countries in the emerging markets of Southeast Asia, comprising of the Philippines, Myanmar, Thailand and Vietnam, continue to be on the radar of companies looking for expansion thanks to its large populations of young and optimistic consumers with increasing spending capacity and willingness to spend.
Consumers in Southeast Asia’s emerging markets are aspirational, future-oriented and confident. Its markets have young and confident populations with increasing spending capacity. For companies which are looking to expand thier business and to tap new opportunities, this is the place to make the next big bets.
Mega-cities such as Jakarta, Manila and Bangkok come to mind when companies and investors think of ASEAN. While these mega-cities are important to consumer market, they do not dominate consumer demand.
While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about the many cities and regions that make up the archipelago.
The dynamic economic environment across Asia continues to create both prosperity and stagnation among FMCG markets in Asia. While the region is diverse, what works in one market will not necessarily work in all.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable incomes leading the charge.
What are some of the biggest technological influences that will cause the largest impact to consumers, products, industry and society? Are consumers, retailers and suppliers ready for technology trends that will dominate the way we work, live and play in the next 5 years?
2016 has been a momentous year on the world stage with Britain voting to exit the European Union and Donald Trump winning the United States election. There have been major upheavals in the Asia Pacific too – literally in New Zealand and Japan with damaging earthquakes, but also a political scandal in South Korea, the passing away of Thailand’s King Bhumibol, and unexpected currency reforms announced in India. We are living in uncertain times where disruption is becoming the new norm.
Influenced by several factors, the Fast Moving Consumer Goods (FMCG) industry in Vietnam is indeed ‘fast moving’. We have been asked by many key market players which factors influence this industry and how can manufacturers expect it to change so that they can develop their own strategies and approach to catch the growth opportunities and win?
Amidst steadily rising reports that Asia is on the cusp of an obesity epidemic and growing speculation among the healthcare community that general health and wellness in Asia over the coming years is on a concerning trajectory, Asian consumers are becoming more conscious of their food choices and many say they are concerned about their weight.
Marketers in Vietnam spend over $1 billion annually, but it is estimated that up to 30% does not pay off. That’s $300 million which doesn’t bring the return on investment from marketing activities each year. Little do brands know exactly where their investments did not generate the desired outcomes. So, the questions remain the same from year to year: How to make every single dollar invested in marketing count?
The 2016 report is the second edition of the Nielsen Southeast Asia Breakthrough Innovation Report. The report looks at new products launched in more than 160 product categories, representing 71% of annual fast-moving consumer goods (FMCG) sales across Indonesia, Thailand, Philippines, Vietnam and Malaysia.
Asia Pacific continues to shine on most companies’ radar when looking for growth opportunities thanks to its combination of large populations with increasing spending capacity and optimistic consumer sentiment. Across Asia Pacific, four markets boast GDP growth at greater than 5% (China, India, Philippines and Vietnam) and six markets are enjoying higher GDP growth in 2016 than last year (Australia, Indonesia, South Korea, New Zealand, Philippines and Thailand).
Over the past decade or so the Paralympic Games has established itself as a major sporting event in its own right. Each edition delivers hundreds of compelling stories created by thousands of athletes in front of millions of viewers.
While the opportunities are obvious, the volatility of Vietnam FMCG market puts a lot of challenges for the manufacturers and retailers to make sound decisions to fully seize the market growth opportunities and drive a profitable business.
With more than 1.3 million traditional trade stores in Vietnam, getting products into stores and in front of the consumer can be a big challenge for manufacturers. In fact, until recently, many manufacturers had shifted their focus away from the traditional trade channel in Vietnam, opting instead to set their sights on the expanding modern trade format.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
In Vietnam, traditional grocery rules both in store numbers and sales contribution. The challenge to get your products into stores can be incredibly difficult but we discover 5 insights you need to know about tranditional trade channel in Vietnam to win both retailers and shoppers.
The past decade has seen unprecedented change in the technology and telecommunications sector in Asia-Pacific, and the coming years show no sign of a slowdown. The availability of smartphones, tablets, Wi-Fi, 4G networks and ecommerce is changing the way business is conducted, and driving huge-scale innovation in areas ranging from customer engagement to retail models.
It's easy to reach Super Consumers, once you know who they are. But identifying the optimal strategies to change their behaviour is another matter. Nielsen has come up with a five-point plan to maximise the value of the telco Super Consumer.
Over the past decade or so, as multinational organisations tackled challenges such as increasing competition, financial crises, and slow growth in developed markets, many increasingly looked to emerging regions such as Asia as a source of growth. Nowhere was this trend more evident than the FMCG sector.
Asia Pacific business leaders predict that by 2020 business models will look significantly different to today, and few believe their organisations are prepared to deal with the rapid pace of change taking place in today’s business environment, according to a new report released today by global measurement company, Nielsen.
Nielsen’s first annual Asia Pacific Business Sentiment Survey delves into the inner-most thoughts and concerns of business leaders around the region and reveals how they are preparing to tackle accelerating, complex and challenging change events in the future.
The Demand Institute projects that consumers in China will spend $56 trillion over the next decade. But China is a sprawling region and spending patterns will vary greatly. So which consumers should companies focus on?
Capturing a part of the $56 trillion in consumer spending that The Demand Institute projects will take place in China over the next decade will depend on deep insight into the country’s highly varied urban landscape. And that business insight requires more than simply understanding a given city’s current economic status.
Third-quarter consumer confidence declined in eight of 14 countries in the Asia-Pacific region for an overall score of 106, a regional decline of one index point from the previous quarter. Australia and South Korea each showed the biggest quarterly confidence increases in the region, while confidence declined in Taiwan, Malaysia, Hong Kong, China and Japan.
Australia’s love affair with coffee and our fanatical café culture has been long been documented. Even at home, coffee is clearly still our drug of choice. In Australian supermarkets, coffee is worth $234 million - up by 13% on the previous year. For a mature category in a low growth grocery environment, this increase in sales is remarkable.
Why is baby care a big market for little consumers in Asia Pacific? What are the drivers in developing markets fuelling the global baby food and diapers sale growth? What are the trends in the Asia Pacific baby food and diaper market? What’s at stake and how can baby care manufacturers succeed?
While consumer confidence declined in 10 of 14 Asia-Pacific markets, the region still leads all global regions with an index score of 107. Among the four markets that improved from the previous quarter, the Philippines showed the biggest quarterly country-level confidence increase of seven index points, rising to a score of 122—the country’s highest level on record.
Is your digital advertising reaching the right consumers? From pageviews to video views, click-through rate to impressions, traditional forms of digital measurement have a major flaw – they leave media buyers and planners wondering “who saw my ad?”.
Nielsen's Regan Leggett shares his views on some of the key factors shaping ASEAN's emerging cities and rural areas, such as cross-border trading, demographic shifts, changing consumer lifestyles, and access to infrastructure and technology.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
Southeast Asian consumers' confidence levels hit a new record high in the first quarter of 2015, with Indonesia, the Philippines, Thailand and Vietnam ranking among the most optimistic consumers in the world.
Rapidly shifting consumer lifestyles and preferences have seen the continued rise in the popularity of modern trade stores in most Southeast Asian countries and growing willingness to adopt digital shopping channels.
Close to two thirds of ASEAN’s urban population (62.6%) is forecast to reside in cities and urban centres of under 500,000 by 2025, according to a new Nielsen report. Increasing business activity, cross-border trading and demographic shifts are some of the key forces driving population growth in the region’s smaller cities, emerging towns and rural areas, which are considered the ‘sleeping giants’ of the next decade.
The challenge for retailers, manufacturers and service providers is to understand the latent needs and emerging demands of each population tier. Discover the way forward for doing business in ASEAN from 2015 to 2025.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.
Less than two in every one hundred new products launched in Southeast Asia meet key innovation success criteria for distinctiveness, relevance and endurance, according to new research and analysis undertaken by Nielsen.
Billions of dollars were pumped into Asia Pacific's sports sponsorship sector in 2014. While the sponsorship industry continues to expand, many companies struggle to realise the full potential of the sports sponsorship opportunity. With Asia Pacific playing host to a number of high profile sporting events in 2015, Nielsen identifies five key factors which are essential ingredients in any successful sports sponsorship strategy.
Vietnam continues to be a volatile market. Do you know your consumer; are you acting to address them; and growing your business too? This latest edition of the Vietnam Pocket Reference Book is designed to help you identify trends in Vietnam and serves as a first-stop reference when you have questions about doing business in Vietnam. Included are our own proprietary research as well as figures from the Vietnam Government Statistics Office.
Southeast Asian consumer confidence gained further momentum in Q3 2014, and three Southeast Asia markets - Indonesia, the Philippines and Thailand - rank in the top five most optimistic countries globally.
Southeast Asia's developing nations are contributing significantly to growth of the global snack food industry, and with the region set to welcome almost 300 million new consumers in the next month, spending on snack foods is forecast to increase even more.
The growth of connected device ownership across Southeast Asia is laying the foundation for a booming online retail sector, with the number of consumers in the region making online purchases increasing significantly in the past two years.
Consumer confidence across a number of Southeast Asia markets has taken a minor dip in Q2 2014, while the Philippines bucked the trend, jumping four points in the latest quarter, according to Nielsen’s Q2 2014 Global Survey of Consumer Confidence and Spending.
Consumers across the Asia Pacific region are willing to put their wallets where their hearts are when it comes to buying goods and services from companies committed to social and environmental responsibility. Learn how you can develop clear and actionable social strategies for your brand which support the causes your consumers care about most.
Revenue gained by consumers turning personal assets into income via a share economy is expected to surpass $3.5 billion this year, with growth exceeding 25 percent. Find out why Asia Pacific consumers are flocking to join the share economy juggernaut.
As one of the largest and fastest-growing markets in Southeast Asia, Vietnam's outlook in the years ahead is bright. And with the rural community in Vietnam accounting for 68 percent of the country's 90 million people, there is growing interest in rural consumers. Read on to get acquainted with their attitudes and behaviours.
Southeast Asian consumer confidence in Q1 2014 remained strong with confidence levels in Indonesia, Philippines and Thailand ranked among the most-confident globally, and Singapore and Vietnam both remaining well-above the average global consumer confidence level, according to Nielsen's Q1 2014 Global Survey of Consumer Confidence and Spending.
Although car ownership in the majority of Southeast Asian markets is among the lowest levels globally, a new global report from Nielsen reveals consumers throughout the region are displaying strong intention to purchase a new car and will drive much of the world’s automotive demand in the coming two years.
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.
As the fastest growing multicultural segment in the U.S. with an outsized impact on the consumer marketplace, Asian Americans have emerged as a powerful economic force. The group’s buying behaviors and viewing patterns, however, are different and unique from the total population.
The U.S. market has been tough recently on many of the big consumer packaged goods (CPG) companies, after many years during which the leading players typically fared quite well. The advantage the leaders historically derived from their scale and scope is no longer what it once was, leaving big companies wondering how to adjust.
The shopper and retailer landscape in Asia-Pacific has been shifting on a fundamental level over the past decade, but we’ve also seen marked changes over the past year. While less-recent changes have particularly centered around drivers of store choice, newer shifts are reflective of much different attributes.
With the global middle class growing by 70 million each year, and food prices expected to more than double within the next two decades, the world is entering an unprecedented period of rising demand, economic pressure and aspirationally driven buying behavior.
With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is critical to making lasting connections.
The road to better jobs, more money and improved lifestyles is all paved by education. More than three-quarters of global online respondents agree that receiving a higher education, such as college, is important and three-fourths believe educational opportunities can lead to better employment and higher income.
Female empowerment is growing across Asia as women secure better and more independent incomes, higher education and gender equality. In tandem, women’s spending power has increased exponentially in recent years, which will likely benefit a number of sectors, particularly grocery retailers and FMCG manufacturers.
Smartphone penetration in the Asia-Pacific region is booming. So it's more critical than ever for companies to develop sophisticated mobile strategies designed to leverage changing connected device behaviors and cultivate ongoing consumer engagement.
With the increasing number of supermarkets across the Philippines, Filipino shopping habits are shifting: shoppers are making “top-up” shopping trips in supermarkets more frequently, and visiting the supermarket more frequently is becoming the norm.
Do consumers care if the companies they buy products and services from are socially responsible? The models that companies adopt for their corporate social responsibility efforts continue to evolve, but what impact do the varied strategies have on consumer sentiment?
Hispanic women are a key growth engine of the U.S. female population and are expected to become 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.
With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education or religious aspirations, we are more alike than we are different. What drives our shopping preferences, however, can vary considerably depending on where we live.
To drive profitable growth in the U.S., companies should return their focus to consumers, and their strategies need to tap purchasing behaviors and mindsets that are reflective of the recent recession, the proliferation of retail channels and innovations in technology.