Billions of dollars were pumped into Asia Pacific's sports sponsorship sector in 2014. While the sponsorship industry continues to expand, many companies struggle to realise the full potential of the sports sponsorship opportunity. With Asia Pacific playing host to a number of high profile sporting events in 2015, Nielsen identifies five key factors which are essential ingredients in any successful sports sponsorship strategy.
Vietnam continues to be a volatile market. Do you know your consumer; are you acting to address them; and growing your business too? This latest edition of the Vietnam Pocket Reference Book is designed to help you identify trends in Vietnam and serves as a first-stop reference when you have questions about doing business in Vietnam. Included are our own proprietary research as well as figures from the Vietnam Government Statistics Office.
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since Q1 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.
Who doesn’t love a good snack? As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-realted products. Nevertheless, the global audience is willing and eager to shop the web.
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
As one of the largest and fastest-growing markets in Southeast Asia, Vietnam's outlook in the years ahead is bright. And with the rural community in Vietnam accounting for 68 percent of the country's 90 million people, there is growing interest in rural consumers. Read on to get acquainted with their attitudes and behaviours.
Around the globe, more consumers say they’re feeling confident. In the first quarter of 2014, global consumer confidence returned to a pre-recession level with an index score of 96—the highest score since first-quarter 2007. And there are other positive signs: perceptions of local job prospects improved in all regions except Latin America; recessionary sentiment improved in 68 percent of markets; and discretionary spending intentions increased in all regions.
Southeast Asian consumer confidence in Q1 2014 remained strong with confidence levels in Indonesia, Philippines and Thailand ranked among the most-confident globally, and Singapore and Vietnam both remaining well-above the average global consumer confidence level, according to Nielsen's Q1 2014 Global Survey of Consumer Confidence and Spending.
Although car ownership in the majority of Southeast Asian markets is among the lowest levels globally, a new global report from Nielsen reveals consumers throughout the region are displaying strong intention to purchase a new car and will drive much of the world’s automotive demand in the coming two years.
In light of the growing uncertainty surrounding the regional economic integration of ASEAN in 2015, being ready for what lies ahead presents challenges for even the most well-prepared companies. Find out how you can prepare your business for what lies ahead.
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.