Singapore – 30 October 2014: Nielsen, a leading global provider of information and insights into what consumers watch and buy, has recently completed its acquisition of Affinnova, an international media and marketing research firm. The Affinnova team will become part of Nielsen’s Innovation Practice area, expanding the team globally and accelerating delivery of a suite of digitally-enabled, innovative solutions for every step of the new product development and activation process.
“This is a great day for Nielsen and a natural step in our evolution as both organizations share a commitment to innovation, predictive analytics and outstanding client service,” said John J. Lewis, global president, Nielsen. “Integrating Affinnova’s intuitive user interface platform and automated analytics capabilities will unlock the power of digital within Nielsen’s Innovation Practice, enabling our clients to achieve even better outcomes from their investment in new products.”
The acquisition builds on Nielsen’s 35-year BASES heritage and new product expertise, bringing exciting and innovative digital capabilities, offering great opportunity for continued growth, including geographic expansion in Europe, Asia and LATAM. The new offerings will also include right-sized tools better suited for smaller clients as well as solutions that work for verticals outside Nielsen’s core business in CPG and media.
“Our focus is clear and unwavering – to deliver a seamless transition and integration for our clients and associates,” said Toby Puehse, Vice President, Innovation, Nielsen Southeast Asia, North Asia and Pacific. “We’re excited to extend our capabilities and reach for every tier of new product launch, from incremental to breakthrough, in every size and type of company, in every market around the world.”
Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
This news release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘will’, ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include without limitations general economic conditions, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and specific risk factors discussed in other releases and public filings made by the Company (including the Company’s filings with the Securities and Exchange Commission). This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this press release, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events, or other factors.
+61 431 483 176