We measure advertising expenditure and creative content daily across all major media types across a global network covering the world's largest advertising markets. Our industry-standard media measurement tools enable benchmarking analysis of competitor brand positioning, advertising share of voice, media mix strategies, ad sales performance, ad verification, and provide valuable lead generation services.
Through our close affiliation with many of the industry’s leading associations and bodies, we ensure our media measurement methodology is always accurate and reflects the current market.
Our international media measurement coverage represents 85 percent of the world’s advertising spend and harmonizes data to a two-tiered global category structure and a three-tiered global brand structure.
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