In today’s world, success is all about understanding and reaching your shoppers. In an increasingly competitive and fragmented retail landscape, mass marketing is no longer the most efficient or cost-effective option.
At Nielsen, we go beyond the basic demographics to help you understand who your most valuable customers are, and where and how to find them.
By identifying shoppers at the most granular level with accuracy and precision, you can examine the lifestyle and lifestage of your consumer to find out where they live, shop and socialize, and what they buy in order to develop focused and efficient marketing strategies.
We integrate insights from our consumer panel with sales information, media consumption and attitudinal data, to help you match products to shoppers to stores and maximize your potential, without the gamble.
We can help you profile the shopper segments that represent maximum opportunity for growth and the highest return on marketing investment, so you can identify these groups with the right messages, at the right time, in the right place.
Retailers can use this information to:
Brands can benefit from demographic segmentation by: