More and more brands are using new media vehicles and approaches as a way of reaching their audiences in real time. Ultimately, advertisers need to prove these tactics are driving brand response as opposed to metrics such as click-through rate, in order to justify continued investment.
Our advertising resonance solution provides real-time campaign measurement, including general, brand and message recall, likeability and purchase intent. These powerful insights enable you to make in-flight adjustments to creative, ensuring you maximize the brand impact from every campaign.
Our solution provides a collaborative technology platform that allows everyone with a stake in the outcome of a campaign to measure and optimize performance in-flight, using classic brand lift metrics such as awareness, attitudes, favorability, intent and preference.
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