The path to purchase isn’t always a direct route. Shoppers face countless options along their journey, and each one forces them to make a decision before they can move forward. Sometimes they zig for something healthy or convenient. Other times they zag for something inexpensive and tasty. Was it the packaging that caught their eye? The placement on the shelf? Or perhaps their mission was driven by a quest for nutrition. Wouldn’t it be great to always have clear direction?
That’s where Nielsen comes in. Not only will we help you understand who your shoppers are, but we’ll pinpoint what they’re buying, where and when and why. Then, we’ll help you reach them. Understanding shopper attitudes, motivations and behaviors is crucial in creating a roadmap that funnels traffic in your direction. With this complete picture, we’ll help you reach your shoppers effectively and improve the performance of your stores, categories and brands.
Our industry-leading consumer panels monitor shopping behavior in more than 250,000 households in 25 countries. And to make sure we deliver actionable insights, we use point-of-sale technology that alerts you to key shopper behavior across store and channel types. We also have deep-rooted relationships with retailers and manufacturers that yield powerful insights for connecting consumer demand with what shoppers buy.
Having data only gets you halfway to strategic planning, though. That’s why Nielsen provides intuitive tools and analytic resources so you can quickly identify what matters to you. Look for data harmonized in one platform—globally.
Timely, flexible analytics will give you a holistic view of the marketplace—and that’s our standard for measurement.