Welcome! Nielsen is a proud supporter of diversity and participates in various events in Asian-American communities. Be sure to visit this site often for updates and highlights of those events throughout the year.
Chicago’s Chinatown is home to more than 10,000 residents and about 400 businesses and local institutions. It is a community with a strong presence in Chicago and much history. Chicago is the second oldest settlement of Chinese in America after the Chinese fled persecution in California in the late 1800’s.
2012 marked Chicago’s Chinatown 100 years old. In celebration for this huge Centennial milestone, the Chinatown Chamber of Commerce hosted one of the first of many annual events with the Lunar New Year Celebration Dinner and Spirit of Chinatown Awards.
Nielsen Public Affairs came out to support and to proudly receive the “Spirit of Chinatown Award 2012” for our commitment to the Chinese Community since 2004 in education and sponsorship support at the Chinatown Summer Festival, Chicago Dragon Boat Race For Literacy, Miss Friendship Ambassador and the Chicago Centennial.
Nielsen will continue to support the Chinese community in not only Chicago, but nationally. We feel it is important to stay connected with the Asian-American community and we are excited to be a part of it.
Asian/Pacific Islander women 18-34 yr are most active in social networks.
Nielsen is committed to accurately measuring a broad range of consumer behavior representing a wide range of ethnicities, cultures and organizations worldwide.
Your opinions and ideas matter. And no two consumers are the same. That is why we have invested in the best technology, the best methodology and the best people we can to assure that all ethnic communities are fairly represented.
CAUSE (Center for Asian Americans United for Self-Empowerment) held their annual women in power luncheon at the historic California Club. It was sweet irony to host such a dynamic group of women in a location where females were banned until 1987. CAUSE held a stimulating panel session where three successful business women spoke candidly about their experiences and the knowledge they picked up along the way.
Supporters of the event included Nielsen's Senior Vice President of Public Affairs Monica Gil and Congresswoman Judy Chu. Nielsen has been a supporter of the Women in Power Luncheon series from day one when it began in 2008.
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