X

  • Client Login
  • Australia
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Κύπρος | Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • Store
  • Solutions
  • About

About Us

Mitch Barns

Mitch Barns is Chief Executive Officer of Nielsen.

Chief Executive Officer

Mitch Barns is Chief Executive Officer of Nielsen. He was appointed to this role in January 2014.

Since joining Nielsen in 1997, Mitch has lived and worked on three continents and has held leadership roles across all major parts of Nielsen’s business.

Throughout 2013, Mitch served as President, Global Client Service, leading the efforts of Nielsen’s client service organization worldwide.

Before that, Mitch was President of Nielsen’s U.S. Media business from 2011-2013, where he oversaw the development of its analytics practice, guided the integration of its TV and Digital groups, and helped transform the unit’s client service model to focus on driving performance improvement and value for Nielsen’s clients.

From 2008-2011, Mitch served as President of Nielsen’s Greater China business where he led its transition to a fast-growing, standalone region. Prior to 2008, Mitch held various leadership positions in the U.S. and Europe. 

He began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management.

Mitch serves on the Board of Directors for the Monsanto Company, the Board of Directors for CECP, the Board of Directors for the Willow Creek Association and is a member of the American Heart Association CEO Roundtable.

Mitch holds a B.S. in Business Administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.

More About Us

  • Press Room
  • Community and Public Affairs
  • Social and Environmental Responsibility
  • Global Leadership

Company Info

  • About Nielsen
  • Investor Relations
  • Responsibility & Sustainability
  • Press Room
  • Careers
  • Contact Us

Insights

  • News & Reports
  • News Center
  • How We Measure
  • Webinars & Events
  • ShopNielsen
  • Top 10
  • Newsletter Sign-up

Solutions

  • Advertising Effectiveness
  • Audience Measurement
  • Consumer Engagement
  • Creative Optimisation
  • Launch
  • On-Shelf Solutions
  • Post Launch
  • Price and Promotion
  • Qualification
  • Sales Measurement
  • Shopper

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.