Michele G. Buck is President, North America, for The Hershey Company. She is responsible for leading the U.S. and Canadian businesses, delivering over $6 billion of revenue accounting for approximately 90% of the Company’s business.
Prior to her current position, Buck was Senior Vice President, Chief Growth Officer, where her primary focus was creating and driving a transformational growth agenda for The Company. She was responsible for Hershey’s Companywide Strategy, Insights, Analytics & Knowledge, Disruptive Innovation, Research & Development, Commercial Retail Business, Corporate Social Responsibility, and Communications.
Previously, Buck was Senior Vice President, Global Chief Marketing Officer, responsible for building Hershey’s consumer centric approach and driving world-class marketing and innovative growth platforms across the globe. Buck joined Hershey in April 2005.
Prior to Hershey, Buck was an officer of Kraft Foods and during her 17-year tenure at Kraft/Nabisco held numerous senior positions, including Senior Vice President and General Manager, Kraft Foods Confections where she led the operations of the business including brands like Lifesavers, Altoids, and Kraft marshmallows, Vice President Marketing Planters Division, and Managing Director, Nabisco Refrigerated Foods. She started her career at the Frito-Lay division of PepsiCo. Throughout her career, Buck has driven profitable growth through the creation of growth agendas, driven via world class insights, iconic brands, and consumer and customer driven growth initiatives, as well as improving business operations and investment profiles to drive profitability.
Buck sits on the Board of Directors at NY Life, a Fortune 100 Financial Services Company.
Buck grew up in Central Pennsylvania. She earned her undergraduate degree at Shippensburg University and holds a Master’s of Business Administration degree from the University of North Carolina at Chapel Hill. Buck serves as a Benefit Co-Chair for the Children’s Brain Tumor Foundation. She lives in Hershey with her husband, two daughters and one son.
