Nielsen works with companies to help them navigate today’s fragmented media landscape.
With the rapid evolution of media platforms, companies are facing the increasingly difficult challenge of identifying the best way to engage with their target audience. The expansion of new media technologies and devices has turned the average media consumer into a new breed of media mogul who chooses when and how they enjoy their content.
Nielsen’s in-depth view of consumers’ media habits across multiple platforms, coupled with its industry leading analysis and insights, shine a light on today’s fragmented media landscape, assisting clients to gain a thorough understanding of the media habits and trends shaping the marketplace.
Our world-class and currency audience measurement services covering television, radio, online, print, cinema, outdoor and direct mail, coupled with unique cross-platform fusion and consumer purchasing data, provide clients with the most holistic view of what media consumers are watching, reading, listening to, interacting with and, importantly, how those media habits influence their purchasing decisions.