The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
On-the-go Kiwi consumers want their meals to be quick and convenient. Over the past year we’ve seen big increases in those who eat on the run (+22%) and buy take-away food to eat at home (+25%). For those with limited time, meal kits and prepared meals are proving to be invaluable.
Global sports are thriving, but media consumption is changing before our eyes. And as the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.
Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access content. However, while viewing patterns continue to change as consumers embrace connected devices – most viewing still goes to broadcast TV channel content watched in the home.
The first weekend of October 2016 marked two significant events in Australian sporting history: the Western Bulldogs won their first AFL grand final in 62 years; and the following day, NRL fans witnessed a similar performance when the Cronulla Sharks took out their first premiership in 49 years.
Australian homes have more screens, channel and platform choices than ever before. These choices deliver greater opportunities to watch television and other video, and together affect the time consumers spend with various devices.
In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first Paralympic Games in Rome, Italy in 1960.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, more than four-in-10 say they watch at least once a day.
Not long ago, “watching TV” meant sitting in front of the screen in your living room, waiting for a favorite program to come on at a set time. Today, VOD programming options put the viewer in control of what they watch, when they watch and how they watch.
VOD programming allows consumers to watch what they watch, when they watch and how they watch. And today, nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
Research shows high income households are twice as likely to purchase raspberries, blueberries and blackberries. However, one quarter of households with annual incomes less than $45k also bought berries. So did more than 30% of medium income households.
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
Nielsen’s Financial Services Monitor Report for the year to June 2015 has revealed that ING has more satisfied customers than its competitors. Four in five of ING customers indicated they are satisfied with their financial provider, closely following ING is Bendigo Bank, where customer satisfaction is at 79.1%.
The recent 2015 Nielsen Global Trust in Advertising Survey provides deep analysis into how much consumers trust different advertising placements – so brands can further understand the most effective way to influence purchasing behaviour.
Wall Street is concerned that increasing numbers of cable subscribers are cord-cutting and investors are worried that media companies aren’t earning enough from SVOD platforms to compensate. So do the worries have merit?
The 102nd edition of the Tour de France had cycling fans and cultural enthusiasts alike following the 3,360km race over 21 stages on SBS and Twitter using the official SBS Tour de France hashtag #sbstdf 57.3K times.
The 2015 State of Origin will go down as one of the most enthralling series so far with sports fans around Australia jumping on Twitter to share the biggest moments. With 180,000 Tweets being viewed over 18 million times, fans took to second screens to celebrate tries, comment on calls, key moments and crunching tackles as the banter unfolded in real-time.
It’s been a fiery, twisted and captivating journey so far, but Game of Thrones has enthralled many Australian viewers and has seen them turn to Twitter to share their thoughts and emotions on the battle of the seven kingdoms.
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best opportunities for growth?
Viewing patterns of New Zealanders are shifting. We can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people.
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
Australian cricket fans took to Twitter to cheer on their teams and favourite players as the ICC Cricket World Cup played out across the country last month. With more than half a million tweets being viewed over 64 million times, the ICC Cricket World Cup lit up the social stadium as viewers flocked to second screen devices to take part in the real time conversation unfolding on Twitter.
We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a huge challenge for brands and content providers vying for our attention in a fragmented viewing arena.
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
TV is still the top entertainer among young audiences. However, reaching the hearts and minds of today’s youth is an ongoing challenge (and opportunity) for content providers and advertisers alike, who must factor in kids and teens’ increasing access to more devices and savvy consumption of digital content.
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."
Social media is undoubtedly transforming the way viewers engage with TV as audiences share comments and opinions about their favourite shows in real time. The recent launch of Nielsen Twitter TV Ratings in Australia enables networks, agencies and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter.
‘Social TV’ is the term used to describe when a TV audience uses an online social platform to ‘converse’ about the content they are viewing on TV, or read others’ conversations or posts; in real time. Social TV – and its influential ‘ambassadors’ – is key to achieving higher levels of cross-platform engagement and audience extension.
In a world that’s increasingly digital and fragmented, where do consumer panels come in to play? Even with the introduction of mobile measurement in our national people meter, panels are still fundamental to measurement. Their role, however, is steadily evolving.