Sport really is Australia’s favourite past time and with the introduction of more channels, platforms, leagues and codes, our hours spent watching sport in Australia has gone up by 8% since 2014. With more eyeballs on TVs and screens, and fan bases growing, the opportunities to reach and resonate with the captive Australian sports fan are massive.
New regulations restricting the sale of codeine to a prescription only medication has left retailers and manufacturers with a keen interest in the future trends in analgesics. In 2017 codeine was worth $170 million dollars, making up 20% of the analgesics industry. Understanding where this value may move to is key for the pharmaceutical industry in the coming year and beyond.
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
New Zealanders love to read. Around 1.9 million Kiwis aged over 10 say they read a book every week – the second most popular leisure activity after walking. In 2016 alone, Nielsen BookScan revealed that 4.9 million books were sold in New Zealand for a total value of $114.2 million.
Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access this content - anywhere, anytime. The first edition of the Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – shows video viewing behaviour continues to shift with growing content, device and platform choices.
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
The first weekend of October 2016 marked two significant events in Australian sporting history: the Western Bulldogs won their first AFL grand final in 62 years; and the following day, NRL fans witnessed a similar performance when the Cronulla Sharks took out their first premiership in 49 years.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
Billions of dollars were pumped into Asia Pacific's sports sponsorship sector in 2014. While the sponsorship industry continues to expand, many companies struggle to realise the full potential of the sports sponsorship opportunity. With Asia Pacific playing host to a number of high profile sporting events in 2015, Nielsen identifies five key factors which are essential ingredients in any successful sports sponsorship strategy.