Australian households are buying healthier packaged grocery products thanks to greater health education and awareness, along with supplier innovation bringing in a range of better-for-you alternatives. However, this growing demand for healthy products is yet to be fully realised when it comes to fresh produce.
Whether you call it football, soccer, or “the World Game”, there is no denying the FIFA World Cup 2018 has captured Australia’s attention with a strong performance from the Australian team as well as many exciting moments as the world’s best vie for the iconic golden trophy. Twitter and Facebook have exploded with action as fans take to their second screens with 676,500 total interactions so far, despite most matches being broadcast into the early hours of the morning.
Online New Zealanders now spend close to half a standard working week (18 hours) getting their digital fix, up from 15 hours in 2015. Accessing the internet from a mobile device is now well and truly commonplace for nearly 8 in 10 (78%) online Kiwis- up from 65% in 2015.
What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.
Retail growth today and tomorrow will come from very different ways than it has in the past. In the next five years Nielsen's analysts have uncovered opportunities up for grabs through innovation, private label, channel growth, millennials, ethnic Australians and fresh foods. What's your five year growth plan?
The Nielsen Global New Product Innovation Survey found that close to three in five (57%) global consumers said they had bought a new product in their last grocery shop. Australian consumers appear more skeptical when it comes to trying out new products, falling 20 percentage points below the global average at 37%.
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
We are bombarded with thousands of visual advertising cues every day; Australians see an average of 120 TV ads per day! So it is baffling how few agencies are taking advantage of the opportunity to know - not guess - how their concepts will fare in the real world.
The Australian liquor market is in longer-term volume decline – research shows we simply drink less than we used to. So brands need to create appeal. Recent Nielsen innovation research shows that to obtain real breakthrough, products need to grow the category, provide new occasions and allow consumers to trade-up to a more premium offer.
Special K is an iconic brand with a strong following in Australia – it exists to nourish every woman’s journey to her own best self. But what if a new savoury, snack version was introduced? Would Australian consumers enjoy it and buy the product?
Today’s digital consumer has opened many doors for marketers, but they’ve also posed some unique challenges for an array of industry participants – advertisers, media owners and content providers. With so many touch points out there, the opportunities are growing. What’s more, the mobility of these devices provides brands multiple opportunities to engage with consumers at the right time, in the right place.
What do dieting, parenting and innovation have in common? All three have a surplus of books telling you how to succeed, but few of these guides actually work. And many of these solutions fail for the same reasons: they frame the fix in terms of mastering a set of tools, tips and tricks. To really change innovation outcomes, core beliefs about the innovation process must change.
Liquid breakfast has gained significant popularity among Australian consumers and has more than doubled its buyers in just five years. In 2013, one in four (25.5%) households chose to start their day with liquid fuel – up from 9.1% in 2008.
The growth of packaged cider in recent years has been impressive to say the least. Cider has grown from having little presence in the Australian market just five years ago, to a popular trend that is suited to almost any drinking occasion today.
Innovation takes practice, a focus on the fundamentals, and creativity. It takes attention to detail and a passion for turning great ideas into products that consumers want. Great innovators make it look easy, almost magical. But into every breakthrough innovation goes immense time, discipline, and analytics.
The concept of creating an authentic beer experience at home has been on the innovation hit-list for liquor manufacturers and retailers for some time. Tap King is the newest keg system to hit the market launching to coincide with Father’s Day in September, and enabling retailers to start the spring beer season early with the hope of repeat purchase in Christmas.
In a market where volume consumption per capita has steadily trended downwards since 2008 (see chart 1), new products have been critical in driving up spend levels and overall dollar growth for the wider beverage sector.
The path to purchase for innovation in Asia is a long one, as consumers are typically wary of new products and services. Given the rise in innovation in Asia and existing consumer tendencies regarding new products, Nielsen has identified five key ways to succeed with innovation in Asia.