The market for dairy products is highly saturated, and driving new growth can prove challenging. However, Nielsen research shows that consumers who purchase cheese on a weekly basis have a very distinct profile and appealing to this group of cheese lovers could uncover new growth opportunities.
On-the-go Kiwi consumers want their meals to be quick and convenient. Over the past year we’ve seen big increases in those who eat on the run (+22%) and buy take-away food to eat at home (+25%). For those with limited time, meal kits and prepared meals are proving to be invaluable.
In the lead up to Father’s Day this year, partners and children across the country will no doubt be racking their brains to pick the perfect gift for dad. Nielsen research reveals that millennial dads (aged 18-34) are a particularly different breed of dad compared to their older counterparts, with lifestyle and aspirations of this age group having evolved notably over the past few years.
Nielsen’s latest consumer confidence results for the second quarter of 2017 reveals Australian and New Zealand consumers paint a very different picture of their future outlook. New Zealand continues to ride its wave of positivity with a consumer confidence score of 103, the highest it has been in nine years. Australia, on the other hand, recorded a consumer confidence score of 89 - well below the global average of 104.
Millennials (aged 18 to 34) are less likely to drink than their elders. As such, Millennials pose a challenge to alcohol marketers because of the range of factors that influence their drinking choices.
New Zealanders love to read. Around 1.9 million Kiwis aged over 10 say they read a book every week – the second most popular leisure activity after walking. In 2016 alone, Nielsen BookScan revealed that 4.9 million books were sold in New Zealand for a total value of $114.2 million.
Winter and spring 2016 was one of the wettest periods Australia has seen for a number of years. The rainy weather also triggered a rise in allergy and hayfever remedies which increased by 3.3% on last year’s allergy season.
Australians love seafood. And while most of us already purchase seafood, there is still an opportunity to encourage more consumption, and grow the category further with innovation that caters to consumers’ evolving needs and tastes.
For on-the-go Aussie consumers with limited time between the end of the workday and dinner time, food boxes and prepared meals are invaluable. Delivered directly to households, food box meal kits include portioned ingredients and easy to follow instructions, allowing consumers to skip extensive meal preparation and dive right into creating their meals.
Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access this content - anywhere, anytime. The first edition of the Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – shows video viewing behaviour continues to shift with growing content, device and platform choices.
Marketing teams strive to show how their smarts and silver deliver Return on Investment (ROI). Some global brands are looking for efficiencies by centralising marketing teams and exploring the merits of wider Pacific campaigns - so how alike are we to our Aussie neighbours and what are the differences to watch out for?
Premium purchases are not just made in glamorous, luxury product categories. In the Pacific, it is the grocery sector that has the most premium potential. Consumers are trading-up everyday products in their shopping trolleys; and marketers can capitalise on premiumisation trends and consumers’ willingness to consider a higher price tag in key categories.
Nine million Australians say they have travelled domestically in the past six months or internationally in the past 12 months. But are all travellers the same? Using Nielsen research, we identified six distinct types of Australian travellers and looked at how best to reach and engage each group.
After a long day spent on a sunny beach, there isn’t a meal quite as perfect as fish and chips. This time-honoured, classic fried feast is synonymous with summertime in Australia. Research from Nielsen’s Consumer & Media View (CMV) survey shows that almost a third (32%) of Australians aged over 14 years old have claimed to have eaten or bought fish and chips in the past six months, with consumption peaking during the warmer months (October to February).
Innovations in the U.S. liquor market are creating new avenues for growth; and there are a number of key trends that New Zealand can learn from to boost local liquor sales. Danny Brager, Senior Vice President of Nielsen’s Beverage and Alcohol Practice presents the latest Beer, Wine, Cider and Spirits trends.
You’ve heard it a million times – you need to eat more vegetables, particularly your greens. In Australia, this adage appears to be ringing true. Nielsen Homescan data showed that volume sales for Asian vegetables jumped by 22% versus the previous year, while dollar sales jumped by 17%.
Over the past year, growth in the pharmacy channel has moderated substantially - to just below 1%. However, strong performance in other, smaller pockets of the store - including infant formula and cosmetics - signals positive future growth prospects in pharmacy.
When it comes to dining out or feasting on fast food, New Zealanders are certainly not afraid to try something different. Nielsen research shows that 1.4 million Kiwis eat Thai food and the number of consumers that have eaten it in the past month has increased by 17%.
Australians are willing to take to the seas with more than half (55%) considering going on a cruise. Strong growth in advertising spend from cruise operators is driving consumer enthusiasm, but questions have been raised as to whether Sydney’s infrastructure can support demand. If tour operators pull Australian ports from their routes, the current trend in advertising growth could face a sudden change in course.
Aussie consumers are still bananas for bananas. It is the nation’s most popular fruit. Nine-in-10 Australian households purchased bananas in the year ending 24 February 2017 and total volume sales grew by 7.5% during this period.
Whether it be a domestic getaway or a long-haul international holiday, over 2 million New Zealanders have travelled in the past year and 3 million intend to travel over the next 12 months. Our love of travel has translated into strong sales for travel and holiday guide books.
Australians are big fans of the humble, yet versatile, cauliflower. In 2016, dollar sales for cauliflower increased by 12% on the previous year - and while this was partly driven by higher prices - consumption also continued to grow at a steady pace, with volume sales up by 2% on 2015.
In an age where consumers say they are increasingly health aware, New Zealanders still regularly indulge in fast food. Research from Nielsen’s Consumer and Media Insights (CMI) survey reveals that in the past month, as many as 80% of New Zealanders ate fast food. Fish and Chips continues to be our fast favourite, with 1.7 million Kiwis eating it in the last month - an increase of 11% over two years.
China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, affluent, connected consumer base with disposable incomes leading the charge.
Over the next decade, the New Zealand population will undergo some profound shifts. Larger households, ethnic diversity, ageing consumers, increased device usage and growing concern about the environment, will all need to be factored into future marketing and advertising planning for companies and brands. And this is especially true for energy retailers.
This summer’s record-breaking heatwave stretched Australia’s energy supplies to unprecedented levels; intensifying consumers’ concerns about rising energy prices. In an attempt to reduce climbing power bills as many as 10% of Australians (or 1.4 million) aged over 18 plan to switch electricity retailers in the next two months.
As we head into the winter months, Australians aren’t slowing down on purchasing their favourite frozen dessert, ice cream. The category has experienced diverse product innovation and creativity, with a broader range of products now available to consumers.
New Zealand consumer confidence index reached 103 in the fourth quarter of 2016 – the highest score in nine years (since Q3 2007 where it reached 115). The index represents a two point increase from Q3 2016 and a four point increase on a year ago (Q4 2015).
Whether it is driven by lactose intolerance, allergies, veganism, the paleo diet, or just general health and wellbeing, it appears New Zealanders are exploring emerging alternatives to traditional white milk.
December 2016 will be remembered as one of the hottest festive periods on recent record in Australia. However, grocery sales during this peak period remained cool, with just 1% growth in dollars spent during the four-week period ending 31 December 2016 compared with the same period in 2015 - well below the annual growth rate for total grocery.
Consumers are faced with a dizzying array of retailers vying for their attention, and a retail loyalty program can be a determining factor for where they decide to shop. In fact, 56% of Australians and 57% of New Zealanders say that they’ll buy from a retailer with a loyalty program over one without.