In this September 2013 edition of the Nielsen Australian Online Landscape Review, we share the latest insights on Australia’s Connected Consumers; including market statistics, demographics, top performing major categories, brands and sectors and mobile device use.
This month we cover enhancements to web traffic reporting in the Nielsen Online Ratings interface. We also share some deeper insights on the sports category to see which sites online Australians are most engaged with and how this has changed over the past 12 months.
Measuring consumers’ behaviour is in our DNA. And, as the industry’s preferred digital audience measurement provider, it’s our job to keep you informed about the latest consumer trends in this space. To help do this, each month we provide our clients and the industry with a digital landscape report summarising the latest consumer trends. This report gives you the information you need to keep up to date with this rapidly evolving and growing industry. See the latest report below or download some of the previous months edition and see how much this industry has changed!