The Q3 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
Perceptions about private-label brands are favorable around the world, but value shares are not correspondingly distributed; they are much higher in developed regions like Europe, North America and Australia.
The share of advertising spend allocated to metro radio in the FMCG and Supermarket categories remains below the market average. However, radio is ideally placed to reach and influence these consumers.
In this report we examine the revenue opportunities for radio, the top social and cost of living concerns across the Super, Avid and Regular listener groups, their attitudes towards Food and Advertising and their ‘shopper profile’.
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year. The index, which has been on a slow and steady rise since Q1 2012, has now exceeded a pre-recession level of 94 for three consecutive quarters.
The Q2 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
Who doesn’t love a good snack? As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But some categories are benefiting more than others. The online market for consumable goods—due to their hands-on buying nature and perishability—is comparably smaller than for non-consumables—durables and entertainment-realted products. Nevertheless, the global audience is willing and eager to shop the web.
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters.
The Q1, 2014 Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
Do consumers really care about conscious capitalism when it comes to buying decisions? Are they willing to pay more for products and services that come from companies that engage in actions that further some social good? For a growing number of consumers around the world, the answer is yes.
Today’s digital consumer has opened many doors for marketers, but they’ve also posed some unique challenges for an array of industry participants – advertisers, media owners and content providers. With so many touch points out there, the opportunities are growing. What’s more, the mobility of these devices provides brands multiple opportunities to engage with consumers at the right time, in the right place.
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy.
The Nielsen Global Survey of Automotive Demand polled more than 30,000 Internet respondents in 60 countries to identify where automotive demand is greatest and to reveal the emotional as well as the financial motives that are most influential in driving new or used car purchase intent.
Around the globe, more consumers say they’re feeling confident. In the first quarter of 2014, global consumer confidence returned to a pre-recession level with an index score of 96—the highest score since first-quarter 2007. And there are other positive signs: perceptions of local job prospects improved in all regions except Latin America; recessionary sentiment improved in 68 percent of markets; and discretionary spending intentions increased in all regions.
Global consumer confidence returned to a pre-recession level in the first quarter—the highest score since first-quarter 2007 while Australia dropped to its lowest score on record, according to the latest consumer confidence survey from Nielsen
Welcome to the February 2014 edition of Nielsen’s Online Landscape Review.
Time online consuming video content via desktops increased by 13 minutes per active user during the month, with increases in total time online surfing non-video web content as well.
Mobile page impressions dropped from January’s record-high mobile traffic, and remained higher than any period since the current form of measurement began in May 2013.
This month we also take a closer look at the sports category, to understand key players and online engagement in this space.
The Nielsen Global Survey About Ageing was conducted between August 14 and September 6, 2013, and polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.
The world’s population is getting older and many consumers say the world isn’t prepared for the shift. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, which raises questions and concerns for consumers as well as industries.