The online landscape in June saw Australians spend 38 hours online over 64 sessions. With nearly 40 billion minutes spent online with 31 billion pages viewed. For this month, there were more Australian Males active online compared their female counterparts.
Also, for June; we deep dive into the Sports and Mass Merchandiser categories. Sports had a great month for audience and device engagement while the Mass Merchandiser category saw prominent growth within the top sites and as an overall category.
Please note the updates for this month:
• Google accepts Nielsen Online Ratings tags
• Nielsen Online Brand Effect now includes viewability brand lift metric
• Latest findings from IAB/ Nielsen Mobile Audience Measurement Pilot
• Latest news about Consumer 360
Measuring consumers’ behaviour is in our DNA. And, as the industry’s preferred digital audience measurement provider, it’s our job to keep you informed about the latest consumer trends in this space. To help do this, each month we provide our clients and the industry with a digital landscape report summarising the latest consumer trends. This report gives you the information you need to keep up to date with this rapidly evolving and growing industry. See the latest report below or download some of the previous months edition and see how much this industry has changed!