This month constitutes a trend break for all key audience metrics. Nielsen, guided by its collaboration with IAB Australia’s Measurement Council, has transitioned to a new data processing platform and implemented a tightening of panel rules for online audience measurement.
These new rules resulted in the removal of ‘inactive’ panelists and this has reset and stabilised the online universe metric which is so critical to how we ensure accurate measurement of Australian internet consumption. Further explanation of the changes are on the following pages.
The online landscape in March saw Australians spending around 39 hours online over 66 sessions on average. 41.6 billion minutes were spent online with 34.2 billion pages viewed.
Review Measuring consumers’ behaviour is in our DNA. And, as the industry’s preferred digital audience measurement provider, it’s our job to keep you informed about the latest consumer trends in this space. To help do this, each month we provide our clients and the industry with a digital landscape report summarising the latest consumer trends. This report gives you the information you need to keep up to date with this rapidly evolving and growing industry. See the latest report below or download some of the previous months edition and see how much this industry has changed!