This month we investigate the Automotive and Real Estate categories. Both categories had successful months in terms of audience and device engagement.
In the month of May we saw Australians spend on average 41 hours online over 67 sessions. This time spent online generated nearly 44 billion minutes and 35 billion pages viewed. We also saw audiences streaming more content compared to last month.
Please note that since the launch of Hybrid data in 2011 - Nielsen Online Ratings Hybrid has included the consumption of site content via mobile and tablet devices. There is currently no data from the Nielsen and IAB mobile pilot included in the Nielsen Online Ratings measurement data.
Measuring consumers’ behaviour is in our DNA. And, as the industry’s preferred digital audience measurement provider, it’s our job to keep you informed about the latest consumer trends in this space. To help do this, each month we provide our clients and the industry with a digital landscape report summarising the latest consumer trends. This report gives you the information you need to keep up to date with this rapidly evolving and growing industry. See the latest report below or download some of the previous months edition and see how much this industry has changed!