YOUR DIGITAL PLAYBOOK
INDEPENDENT. AUDIENCE-FOCUSED. DIGITAL MEASUREMENT
Australia's digital audience measurement solution is an independent system run by Nielsen with the endorsement by the digital industry and the IAB. It provides the industry with audience focused measurement, tracking all behaviour on browsers and apps across desktop/laptop, smartphones and tablets. It is a transparent system that tracks over 6,500 media organisations, brand and channels across three devices in each reporting period.
The Australian solution is world-leading with a hybrid system which combines the best of a media quality panel and detailed census data from a wide range of publishers. Moving to daily ratings for text, video and app measurement in 2017 will be yet again a world-first.