YOUR DIGITAL PLAYBOOK
INDEPENDENT. AUDIENCE-FOCUSED. DIGITAL MEASUREMENT
Australia's digital audience measurement solution is an independent system run by Nielsen with the endorsement by the digital industry and the IAB. It provides the industry with audience focused measurement, tracking all behaviour on browsers and apps across desktop/laptop, smartphones and tablets. It is a transparent system that tracks over 6,500 media organisations, brand and channels across three devices in each reporting period.
The Australian solution is world-leading with a hybrid system which combines the best of a media quality panel and detailed census data from a wide range of publishers. Moving to daily ratings for text, video and app measurement in 2017 will be yet again a world-first.
On behalf of the media and advertising industry, IAB Australia invests significant time and resources to manage a sole and preferred supplier deed for digital audience measurement.
IAB initially developed the digital audience measurement blueprint in 2007 in association with AANA and MFA. This was the precursor to the development and tender for the first preferred digital audience measurement supplier in 2010 and the launch of IAB’s digital audience measurement system which took place in 2011. Nielsen was reappointed as the preferred supplier on January 1st 2015 for a three year period, with a two year extension option. Digital Ratings (Monthly), which was launched in early 2016 is the second of three planned major upgrades to the digital audience measurement system. The third upgrade will be the launch of Digital Content Ratings which will leverage the scale of third-party providers and will be available in mid 2017.
Provided you with a monthly understanding of how many people watched your videos or saw your website content on a desktop or laptop. Plus, who they are (demographics).
Delivered Australia’s first monthly look at audiences from smartphones and tablets.
The Australian market’s first look at monthly, total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.
YOUR DIGITAL MEASUREMENT JOURNEY IS LEADING TO THIS...
DIGITAL CONTENT RATINGS
The quantum leap in digital audience measurement. Through leveraging the scale of third-party data, this gives you access to independent and significantly more granular information across web, video, applications and content – daily!
Know your audience
Digital audience measurement is constantly evolving to reflect changes in technology adoption and general digital consumer trends. This is critical to ensure we provide independent, accurate and relevant data for media agencies, advertisers and publishers.
Digital Content Ratings provides comprehensive content consumption measurement across every major digital platform. The solution includes best-in-class demographics from industry-leading data providers.
Digital Content Ratings responds to the constantly changing, complex multi-platform, multi-device and multi-distribution landscape by providing comprehensive measurement of digital content consumption—including streaming video, static web pages and mobile apps—across all major devices and platforms.