Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Latest data released today by Nielsen revealed News.com.au retained the top position in Nielsen’s digital rankings with a unique audience of 5.6 million, despite a decrease of 5% compared to the previous month. With no month-on-month change to the ranking for the top seven news entities, News.com.au was followed by ABC News Websites (5.2 million, +11%), nine.com.au (4.3 million, -4%), smh.com.au (4.0 million, -4%), Daily Mail (2.9 million, -7%), The Guardian (2.8 million, 0%) and Yahoo7 News Websites (2.8 million, +4%).
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
IAB Australia and Nielsen have today switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time. The milestone places Australia once again at the forefront of global digital measurement.
Latest data released today by Nielsen revealed 13.3 million Australians went online for their news and current affairs information during June 2017 – slightly down when compared with May 2017 results (-2%).
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
In a month punctuated by Easter, Anzac Day and school holidays, the Current Events & Global News subcategory reached 13.2 million Australians according to the latest data from Nielsen Digital Ratings (Monthly).
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Social Content Ratings has been enhanced to support the analysis of owned and organic activity within the total social TV conversation. These advanced analytics help to inform network media strategies by measuring the engagement with owned and organic content.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Australians had their minds on travel during the January holiday break with significant increases in unique audiences to online travel entities, according to the latest data from Nielsen Digital Ratings (Monthly).
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
As the Christmas season approaches, Australians looked to plan their holidays online during October, with increases in unique audiences to online travel entities, according to the latest data from Nielsen Digital Ratings (Monthly).
Global measurement company, Nielsen, with the recent addition of The Bottle-O scan data, has launched The Liquor Benchmark, a measurement of liquor retail sales across seven of New Zealand’s largest traditional liquor retailers.
Nielsen Sports, the global leader in sports intelligence and measurement has been commissioned by the Australian Grand Prix Corporation (AGPC) to provide research solutions for two key Australian sporting events - the Australian Motorcycle Grand Prix and Formula 1® Australian Grand Prix.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Latest insights from Nielsen Digital Ratings (Monthly) reveal 14.3 million Australians went online for their banking needs in August 2016 and 8 out of the top 10 banking entities, ranked by unique audience, reported growth.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Nielsen (NYSE: NLSN) today announced the launch of Social Content Ratings, the most comprehensive measure of program-related social media activity across both Facebook and Twitter. This launch marks the first time that social TV insights across Facebook and Twitter will be measured with a standardized, third-party methodology and shared with the industry.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Latest insights from Nielsen Digital Ratings (Monthly) reveal an increase in the number of Australians engaging with many social media brands, as well as shifts in Current Events & Global News unique audience rankings.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Consumer confidence in the Pacific has dropped significantly in quarter two from the previous quarter, with Australia seeing a sizeable six point drop to 89 and New Zealand down three points to 99. While both markets experienced similar drops this quarter, the report shows that New Zealanders are more confident than Australians in all areas of consumer confidence.