Nielsen Digital Ratings (Monthly) for January 2018 reported that 10.9 million adult Australians consumed online sport content, an increase of 3.7% when compared with the previous year. Despite more people, the average time per person decreased by 2.8% compared to last year to 1 hour and 38 minutes per person in January 2018.
More adult Australians than ever took to online retailers and department stores for their Christmas shopping in December 2017, (14.4 million), growing the number of people who visited the online mass-merchandise sub-category by 6.3% when compared with December 2016.
October 2017 digital news rankings released today by Nielsen revealed there was no change to the top four news entities when compared with the prior month. News.com.au (5.9 million, -3%) was followed by ABC News Websites (4.9 million, -5%), nine.com.au (4.6 million, +6%) and smh.com.au (4.3 million,+10%).
Latest data released today by Nielsen revealed News.com.au retained the top position in Nielsen’s digital rankings with a unique audience of 5.6 million, despite a decrease of 5% compared to the previous month. With no month-on-month change to the ranking for the top seven news entities, News.com.au was followed by ABC News Websites (5.2 million, +11%), nine.com.au (4.3 million, -4%), smh.com.au (4.0 million, -4%), Daily Mail (2.9 million, -7%), The Guardian (2.8 million, 0%) and Yahoo7 News Websites (2.8 million, +4%).
IAB Australia and Nielsen have today switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time. The milestone places Australia once again at the forefront of global digital measurement.
Latest data released today by Nielsen revealed 13.3 million Australians went online for their news and current affairs information during June 2017 – slightly down when compared with May 2017 results (-2%).