Latest data released today by Nielsen revealed News.com.au retained the top position in Nielsen’s digital rankings with a unique audience of 5.6 million, despite a decrease of 5% compared to the previous month. With no month-on-month change to the ranking for the top seven news entities, News.com.au was followed by ABC News Websites (5.2 million, +11%), nine.com.au (4.3 million, -4%), smh.com.au (4.0 million, -4%), Daily Mail (2.9 million, -7%), The Guardian (2.8 million, 0%) and Yahoo7 News Websites (2.8 million, +4%).
IAB Australia and Nielsen have today switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time. The milestone places Australia once again at the forefront of global digital measurement.
Latest data released today by Nielsen revealed 13.3 million Australians went online for their news and current affairs information during June 2017 – slightly down when compared with May 2017 results (-2%).