The majority of Australians, 82 per cent, now spend an average of 23.3 hours online each week, an increase of 3.5 times during the past 10 years when just 6.7 hours were spent online by 73 per cent of Australians (2003).
Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that effective Jan. 1, 2014, Dwight M. (“Mitch”) Barns will succeed David L. Calhoun as Chief Executive Officer, reporting to the Board of Directors.
Consumer confidence in Southeast Asia in Q3 2013 continues to rank among the highest globally, despite having leveled out in the latest quarter, while consumers indicate they are focusing more on saving for the future and re-prioritizing their discretionary spending to save on household expenses, according to the latest Consumer Confidence Index released today by Nielsen.
The majority of consumers in Southeast Asia said that loyalty programs (marketing programs that reward members with purchase incentives) were available in retail stores where they shopped and that they were more likely to visit retailers that offered loyalty programs, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy.
While the lead up to the election had surprisingly minimal impact on unique audiences to news websites, the latest insights from global measurement company Nielsen reveal the actual election period drove a significant uplift in both traffic and time spent engaging with online content via news and information web pages.
Low promotional prices are not driving topline growth in the current retail market so retailers and suppliers need to collaborate to provide overall value, said Nielsen’s Head of Retail, Kosta Conomos, presenting at the Efficient Consumer Response Australasia (ECRA) annual conference today.
Consumers in the Asia Pacific region continue to display high levels of optimism. Consumer confidence increased two index points to 103 in Q1 2013 when compared to the previous quarter and remained stable versus the same quarter a year ago, according to the latest Consumer Confidence Index from Nielsen.
“Earned” advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among Southeast Asian consumers, according to research released today by Nielsen.
With Southeast Asian markets continuing to display economic resilience and ongoing growth, consumers across the region remain optimistic, and a large proportion are focusing on saving for the future, according to the latest Consumer Confidence Index released today by Nielsen.
Asia Pacific consumers are the most likely to be won over by designer brands with around three in five (61%) willing to pay more for designer products, higher than any other region, according to a new online study from Nielsen.