Sydney, Australia – 11 May 2015 – Australians are increasingly consuming financial news and information online, according to the latest data from Nielsen Online Ratings. During April 2015, the category recorded more than 1.1 million additional unique audience from the same period 12 months earlier, representing a growth of almost 25%. During that time, sites including smh.com.au’s business pages (+346,000 unique audience), Forbes (+228,000 unique audience) and news.com.au’s business pages (+204,000 unique audience) gained the most audience by volume.
John Price, a Director in Nielsen’s Media Industry Group, said that audience growth in the category had outperformed many others and was indicative of consumer interest in the sector:
“With 7% more people engaging with financial news and information content since March 2015, and an additional 25% since April 2014, there is a growing appetite for consumers to be informed about the financial and economic conditions impacting their lives.”
Additionally, with AFL season kicking off during April 2015, Telstra Media’s AFL sites topped a unique audience of more than two million. Their audience spent an average of 1 hour and 16 minutes per person engaging with the site, while consuming more than 24 minutes of video content.
Within the Current Events & Global News sub-category, news.com.au retained top spot in the rankings, with one of the closest results between 1st and 2nd place in recent history. The site reached more than 21% of the online Australian population, with smh.com.au only marginally behind (see chart below).
TABLE 1. TOP SITES RANKED BY UNIQUE AUDIENCE FOR NEWS
Unique Audience (000)
Page Views Per Person
Sessions Per Person
Time Per Person (hh:mm:ss)
|ABC News Websites||3,007||26||8.41||00:36:56|
|ninemsn News Websites||2,745||22||9.61||00:42:36|
|Daily Mail Australia||2,524||23||7.90||01:06:28|
|Yahoo!7 News Websites||2,012||19||8.16||00:26:16|
|The Daily Telegraph||1,994||18||8.22||00:42:59|
Source: Nielsen Online Ratings, Hybrid data April, 2015
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
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