New York, NY – March 1, 2016 – Nielsen today announced that Megan Clarken has been promoted to President of Product Leadership, effective as of February 2016. Clarken will lead Nielsen’s global Marketing Effectiveness Practice and Watch Products and will report to Steve Hasker, Chief Operating Officer.
In her new position, Megan will continue to drive Nielsen’s Total Audience initiative, delivering like-for-like measurement of content and advertising across all screens to the marketplace. She will also add responsibility for Nielsen’s global resonance and reaction products and increase her oversight and influence over Nielsen’s international Watch business. Additional responsibilities include management of Nielsen’s enterprise marketing platform, the Nielsen Innovation Lab and Nielsen Social.
“Megan is a world-class leader with a deep appreciation for the media business and exceptional at executing on very complicated products and initiatives,” said Steve Hasker, Chief Operating Officer, Nielsen. “I’m confident she will excel in her new role, delivering on Nielsen’s promise of Total Audience measurement to the marketplace and driving continued growth for our business.”
With nearly 30 years of technology, product development and marketing experience, Megan previously led the global team responsible for product strategy, development and management of Nielsen’s leading measurement products for television, digital and cross platform content and advertising.
Since joining Nielsen in 2004, Megan has had numerous executive positions within the company internationally including Managing Director of Media Client Services in APMEA (Asia Pacific, Middle East and Africa) and Managing Director of Nielsen’s digital businesses in both Asia Pacific and Australia. She has held senior roles managing the company’s profitable digital analytics product portfolio, where she was responsible for the strategic direction and delivery of Nielsen’s overall product development and roadmap.
Prior to Nielsen, Megan held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and ninesmn.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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