Melbourne, Australia – 17 November 2016: Nielsen Sports, the global leader in sports intelligence and measurement has been commissioned by the Australian Grand Prix Corporation (AGPC) to provide research solutions for two key Australian sporting events - the Australian Motorcycle Grand Prix and Formula 1® Australian Grand Prix.
According to Ned Morris, Director of Business Solutions, Nielsen Sports, the AGPC are keen to get greater insights into their events. “For a long time now the Australian Motorcycle Grand Prix and Formula 1®Grand Prix have been two of the premier events on the Victorian and Australian sporting calendar. We’ll be looking at what attracts domestic and international visitors to attend the two events and perhaps more importantly, how to continually broaden the appeal of these events to a wider audience."
AGPC CEO, Andrew Westacott, said, “In order to deliver two world-class international motorsport events, the Australian Grand Prix Corporation has used research for more than 21 years for strategic decisions.”
“This ongoing pursuit of excellence is aided by regular analysis to identify overall fan enjoyment and areas for continuous improvement. This in turn provides international and domestic fans new and exciting reasons to travel to Melbourne and attend the event,” said Westacott.
“Given Nielsen Sports’ research and data-solution credentials with high profile global major events and motorsport clients, we’re able to use our expertise to identify the core satisfaction attributes of Australia’s two Grand Prix event attendees and non attendees. The aim is to ensure that the AGPC is better informed for its planning of future events,” added Morris.
“We’re very excited to be working in partnership with the AGPC and I know we will be adding value to make these events even more enthralling for future attendees.
“Nielsen Sports’ focus and passion is to drive growth in the Australian sport industry through premier analytics and insights,” said Morris.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
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