Martha was named Emerging Cluster Leader in 2015, leading 15 countries in Latin America.
She joined Nielsen’s commercial area in 1999 and since then has served in several positions. In 2007 was named Regional Account Director for Latin America position she served from the Buenos Aires, Argentina office.
In 2008 Martha moved to Caracas, Venezuela as Commercial Director. From 2012 through 2014 lead Nielsen Argentina and Uruguay and in 2014 was appointed GM for the South Cone Cluster.
Martha has a BA in Business Administration and has a Masters in Advanced Markets from the Universidad ICESI of Cali, Colombia.