We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
Nielsen Grocery Universe 2015
Nielsen's snapshot of the changes in the grocery world in Belgium, in Europe and around the world.
Conquering a Consumable Conundrum
The online retail ecosystem is fast evolving—particularly for consumables. But while online shopping offers significant advantages to consumers wanting to purchase consumables, it also faces its fair share of challenges.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.
Consumer needs are fragmenting and competition to engage them is steep. To win, you need to up your game to meet their needs and connect with them. Interactions are what matter today, but traditional segmentation models can’t deliver your programs to the specific consumers you want to reach.
Consumerization helps solve these problems. This new technique broadens segmentation and offers a new level of precision so you can reach deeper and boost consumer engagement across your entire business. We help you identify and build a custom view of your most profitable consumers so we can then help you innovate, communicate and activate with those consumers in mind.
Succeeding in today’s market requires more than just keeping pace with the Joneses. Competition is fierce and new products are a dime a dozen. But great innovators make it look easy, almost magical. Behind that magic, however, is immense time, discipline, and analytics. That’s where we come in.
Our end-to-end innovation process is backed by 30 years of experience developing, optimizing and validating product campaigns. Our innovation approach identifies what consumers say they need as well as the needs they haven’t articulated yet. That’s where breakthrough opportunities—those with true potential to achieve sustainable growth for your business—reside.
Effective marketing is about delivering your message to the right people, shaping their preferences and, ultimately, driving sales. We call this reach, resonance and reaction—the three Rs of marketing effectiveness.
Our marketing effectiveness measurement systems excel in their scope and level of integration. We can help you measure how well you’re accomplishing your advertising goals across video-, audio- and text-based advertising on virtually any platform or device. From network television to streaming audio on a smart phone to social media on a tablet, we’ve got you covered whether you’re buying or selling advertising.
Understanding today’s consumer is no easy feat, and with store-level as well as shopper insights in the markets you operate in, your customers’ behaviors and preferences will always be top of mind.
Effective shopper marketing relies on understanding shoppers to influence their purchase decisions and drive growth. So with our insights, your activation will always be shopper-friendly. Our consumer panels dig deep into shopper behavior to help you understand the why behind the buy so that you can enhance your marketing approach at retail.
Driving performance is also about understanding the levers that influence purchase decisions and ultimately guiding your price and trade promotion strategies. We have end-to-end solutions that help you measure each of these in-store variables and their impact on your sales volume.
Find the right solution for your business
After growing consistently in past quarters, Belgium’s confidence dropped 6 points to 78—slightly under the general sentiment in Europe (81).
Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Europe was the only region to show consistent confidence improvements throughout the year across all three indicators (job prospects, personal finances and intentions to buy).
As technology adoption and infrastructure improvements bring more consumers online and familiarity and comfort with digital platforms increase, the continued growth of connected commerce is inevitable.