We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
How Brands are Getting Their Game On
What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments, and they’re among the first non-endemic brand categories to get involved in competitive video gaming sponsorship.
Nielsen Grocery Universe 2017
How has the grocery universe in Belgium evolved during the past year? Find out how turnover, number of stores, and share of store types have developed during 2016.
Perspectives on Retail Technology - The Effect of Digital on Retail
The power of social media, mobility, analytics, cloud and the internet of things continue to drive the digitization of life.
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Results of the 54th Inventory of Retail Grocery in Belgium, including evolution of the number of retailers, the share of store types, as well as regional and international comparisions.
What impact will the digital transformation have on the FMCG industry? What will it mean for the consumer, retailer and manufacturer? And what can we learn from digital disruption in other industries?
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.