Boulevard de France
Gondola Day is a unique event for retailers and manufacturers in Belgium--bringing more than 700 decision makers from FMCG. Visionaries will kick off the day with keynote sessions (including the ex-CEO of Aldi, the founder of Smartmat, and John Tavolieri, President of Global Operations from Nielsen).
Join Nielsen as we host three deep dive workshops on best practices in Communication, Innovation, and Proximity.
Find out more and register here.
Communication & Digital Workshop:
P IS FOR PRECISION
The original Four P’s of marketing - Product, Price, Promotion and Place - are little more than table stakes for marketers today. The “P” that really matters is Precision. Without precision-based communications investments, a high-yield ROI will remain elusive.
Trends and Innovation Workshop:
INNOVATE YOUR WAY TO MARGIN GROWTH
A successful package redesign can yield 11x return on investment for a small brand, and even greater returns for a larger one. But the subjectivity of “good” vs. “bad” creative can sometimes get in the way. New developments in consumer neuroscience and so-called “shelf-science” can deliver clear guarantees for new and old brands.
Proximity in Retail Workshop:
ENSURE ALL CUSTOMERS ARE PROFITABLE CUSTOMERS
Customer retention and customer acquisition costs money. And the fragmented media environment, expansions of choice and store format changes aren’t helping reduce those costs. So how do you make your investment work harder to keep existing customers and win new ones? A deep dive on putting customers at the center of your universe…and keeping them there.