Belgian consumers aren’t just eating at home. They’re also dining out—many quite frequently—and the establishments serving them compete with food retailers and manufacturers in the battle for consumers’ wallets.
Over the past 10 years, three-quarters of the growth in the Benelux food retail sector has been driven by price (either range mix effects or price increases) – and not increases in sales volumes. Growth in the Benelux is diminishing, but that doesn’t mean that you need to start a promotional war to keep your shoppers.
70% of purchase decisions are made in front of the shelf, so if your product is out of stock, you’re out of luck. And with an average 8% out of stock rate in Europe, this means you’re at risk of losing that hard-earned shopper loyalty when shelves aren’t properly stocked.
Almost half (44%) of Belgian respondents say they follow a diet that limits or prohibits consumption of some foods or ingredients. Taking a closer look, a majority of Belgian respondents say that when it comes to ingredient trends, a back-to-basics mind-set, focused on simple ingredients and fewer artificial or processed foods, is a priority.