Over the past 10 years, three-quarters of the growth in the Benelux food retail sector has been driven by price (either range mix effects or price increases) – and not increases in sales volumes. Growth in the Benelux is diminishing, but that doesn’t mean that you need to start a promotional war to keep your shoppers.
The good news is that shopper loyalty is improving in the Benelux, as the numbers of Benelux shoppers that only visit one store has increased by 4% in the past five years. However, a large portion, 80%, still shop at two more stores.
How can manufacturers and retailers keep their shoppers loyal to their brand or to their store? Nielsen recommends the following:
Need more insights on the Benelux shopper and how to keep them coming back? Download Nielsen’s What’s Happening in Benelux Food Retail deck (first presented at Distrifood’s Food Retail Congress) or contact us for more information.