Brussels, 18 September 2017 — Effective September 1st, Denis Rochat has been appointed as Nielsen’s new Watch Leader in Belgium and the Netherlands. In this function, he succeeds Michele Strazzera, who has left the company to pursue new opportunities.
With over 20 years of experience at Nielsen, Denis was most recently Nielsen’s Digital Enablement Leader, leading the company through a fundamental reorganization with the aim of serving clients better. Prior to his Digital Enablement role, Denis held numerous leadership positions in data science, input and validation, client service, and new business.
Pedro Lima, Managing Director of Nielsen Benelux, said: “With the appointment of Denis Rochat, we’re looking forward to further strengthening our relationships in the media business in both Belgium and the Netherlands. These two markets are very important to Nielsen, and Denis is the right person to partner with the market to deliver what they need, using the known quality, stability and trustworthiness only Nielsen can provide.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. www.nielsen.com