Mitch Barns is Chief Executive Officer of Nielsen. He was appointed to this role in January 2014.
Since joining Nielsen in 1997, Mitch has lived and worked on three continents and has held leadership roles all across Nielsen’s business, spanning information and insights and the company’s segments of Watch and Buy.
Throughout 2013, Mitch served as President, Global Client Service, overseeing $5.5 billion in revenue and leading the efforts of Nielsen’s Watch and Buy client service teams worldwide to bring innovative solutions to clients.
Before that, Mitch was President of Nielsen’s U.S. Media business from 2011-2013, where he oversaw the development of its analytics practice, integrated its TV and Digital groups, and guided the transformation of the unit’s client service model to focus on driving performance improvement and value for Nielsen’s clients.
From 2008-2011, Mitch served as President of Nielsen’s Greater China business where he led its transition to a fast-growing, stand-alone region. In the early 2000s, he was President of Nielsen’s BASES and Analytic Consulting businesses, which have since become the core of the company’s growing insights services. He first joined the company as part of Nielsen BASES, where he held various senior positions in the US and Europe.
He began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management.
Mitch holds a B.S. in business administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.