Welcome to News Center
News Center is our digital hub for news, perspectives from our thought leaders and updates about the company. There’s a lot to learn about Nielsen directly from Nielsen.
'Made in Matters'...or does it?
When it comes to country of origin, just how much does the “Made In” moniker influence purchasing behaviour? Check out the Nielsen Global Brand-Origin Survey.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.